Are you trying to figure out the best way to go about setting up a website for your small business? Read this article to learn more.
Up to 80% of consumers search for a business online before making a purchase or visiting their physical location. Searching for a business online and finding an outdated website or no website at all will only hurt the reputation of your brand.
A business website establishes you as an authority in your industry, expands your reach, and helps your clients know, like, and trust you. Fortunately, setting up a website doesn’t have to be a complicated process. By following a few tips, you can have an effective website up and running in no time at all.
If you are a business owner in need of a website, here are several basic tips to follow when you are setting up your small business website.
- Use a Website Builder
Years ago, setting up a website meant you had to have webpage developing skills. Today, you can use a website builder that is as easy as dragging and dropping items into place. Using a tool like this DIY website builder is a great way to create a successful website that works well for your business.
- Get the Basics Right
A successful web site needs a few basic pages for your visitors to explore. Home, about, products or services, and contact pages are essential for your website. Adding these standard pages will give you a well-rounded website.
- Consider the User Experience
Many small business websites are not built with the user’s experience in mind, making them difficult to use and navigate. When you are building your site, view your work from the perception of your visitors. Is something hard to read? Difficult to navigate?Impossible to find? Doing this exercise will help you build a more effective website.
- Write for the Web
Writing the copy for your website can be a tricky and complicated process. Writing for the web is different than the writing you did in school or other jobs. Web copy needs to be short, to-the-point, and engaging enough to captivate your visitor’s attention. Study how to write website copy before getting started.
- Use Photos and Graphics
Using photos and graphics are a great way to add interest to your website. You can improve user experience, engagement, and sales by adding some visual interest to your website.
Setting up a Website for Your Business: The Bottom Line
While it may seem like a complicated task, by following a few basic guidelines you can be setting up a website no time. Using a website builder will help you get started without needing any web development knowledge. As long as you get the basics right and consider your user’s experience, you can create an effective marketing tool for your business.
Implementing a simple design with a few well-placed colors and graphics will help your visitors use the site without feeling overwhelmed. Finally, writing copy that speaks directly to your visitors will make them feel as if they are having a personal experience with your brand.
These tips will help you set up a site that represents your business in the best way possible.
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