Most products need to be appropriately branded. It is easy to perceive branding as marketing or advertising but that is not entirely what the concept or the practice is all about. Branding does have a quintessential role to play in marketing and it is an integral element of any advertising strategy. Yet, there is much more to it and that is what your company should be exploring to decide if you should be branding water bottles with custom labels.
Custom labels are basically bespoke designs with relevant information of the company and other regulatory disclosures as mandated by the relevant laws. Water bottles with custom labels are not a new phenomenon and this is simply because only a bespoke design with the name of the company and other relevant information would make a product stand out from the rest.
Many companies use their registered trademark and any other copyrighted slogans, captions or taglines, sometimes mottos, to set them apart from the competing products in the same category. You can always try everything possible and legally permissible to help your product shine, be it at a retail store or on an ecommerce site. However, you must not only think about water bottles with custom labels for the purpose of helping it to be easily noticeable or identifiable.
Custom labels have to contribute to branding. Successful branding calls for reliability. It is not enough for consumers to simply notice a different label. It is necessary for the label to be truly customized. The design, the patterns used, the colors, the fonts and the manner in which the label complements the bottle will have an immense effect on the psychological reaction of a consumer.
There is a reason why thousands of companies spend a small fortune on research and development to discover effective ways to appeal to their consumers. Visual branding is one of the keys here and that is what custom labels would contribute to.
There are many ways you can ensure your water bottles with custom labels get the attention they deserve. You can come up with your own design. You may hire a professional designer. If you indeed hire a designer, make sure you appoint an expert who has a lot of experience in this domain.
Specific expertise is crucial. It is not enough to have water bottles with custom labels. How those custom labels affect your branding is the more significant question as it directly influences your bottom line.