The entire process of hiring employees is a time and money consuming affair. Therefore, businesses are always looking for cheaper ways to market their job openings, without compromising on the quality of their employees.

Here is a list of six efficient and cost-effective ways you can use for marketing job openings to attract top talent in 2020

Utilize free job posting boards

Numerous websites on the Internet promote job postings free of cost. They can help you find a candidate who is a perfect fit for your office environment and the right person for the role. Job boards allow you to target candidates to a greater degree, thanks to their niche nature. You can filter candidates based on interests, industry, and location.

Use your website traffic to your advantage

Utilize your company’s website to post job openings. Websites with steady traffic can attract people interested in working in the company. You can add a ‘Jobs’ or ‘Careers’ section and update it regularly, based on the needs of your company.

Since your website is likely to attract people who are interested in working for your company, they’ll be able to apply for the job easily via the website. Ensure your website contains adequate resources, which will help prospects learn everything they need to know and attract qualified individuals to the job.

Don’t Ignore Social Media

In today’s world, social media platforms can help you find and market your message to targeted users, which has transformed marketing into a cost-effective and straightforward affair. You can utilize it for marketing your company’s job openings too.

For example, use job hunting and networking groups to discover potential candidates who are already searching for similar jobs. This can help both the organization and the candidates save on time and energy.

You can also utilize platforms like LinkedIn, Twitter, YouTube, Snapchat, and Instagram for post jobs and receive messages from interested candidates. But your social media pages must have ample engagement levels for this strategy to succeed.

Team up with colleges and universities in your area

You can team up with colleges and universities in your locality to attract top talent towards your company. Schools are interested in teaming up with businesses as well since it helps them achieve better PR & provide jobs to their students.

Aside from that, you can also attend career fairs to promote job openings at your place. A job fair allows you to interview interested students right then and there, which can help you filter the best ones for your company.

Take part in career-related discussions on the Internet

With the world going increasingly digital in today’s world, it pays to have an active presence on websites where job-related messages and discussions occur regularly. By participating in these chatrooms, you’ll be able to promote your brand without much effort. Hubspot, Quora, and Reddit are all popular online outlets where people regularly discuss issues related to their careers.

Employee Referrals

An employee referral can help you attract top talent easily. Firstly, it is quite cost-effective as you can approach potential recruits directly without the need to go through recruitment agencies. Your company’s HR department can contact them directly for interviewing them.