Do you need help finding direction for growing your treatment centre with digital marketing services? The truth is that the healthcare industry has completely switched to digital marketing over the last few years. Social media advertising and blog content have become staples of turning leads into patients. That said, it can be challenging for online businesses like treatment centres or medical practices, in general, to convert traffic on their site if they don’t know what they need from a digital treatment centre marketing perspective.
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- PPC and search marketing
Although text-based search results typically receive a lower ranking than newer platforms like Google, it still accounts for close to 80% of Google’s search engine traffic. That population mainly comprises user searchers simply hunting for information on a specific topic. These users can be used in an advertising campaign or competition.
- Social networking integration
Segmentation isn’t just limited to your website regarding digital marketing as long as you’re using social media platforms like Facebook and Instagram. For instance, you can market highly targeted groups of patients through Facebook Groups and Events or create customized messaging through newsletters or posts that go out to relevant groups of your patients.
- Video and blogging
Many digital marketing companies today are simply video production companies. Suppose you want your Treatment center marketing website to rank higher in Google or any search engine; video is still king regarding conversion rates. Nearly 80% of all online users watch videos each month.
- Medical SEO
Medical SEO is a digital marketing subcategory focused on optimizing your treatment centre for local search results. With Google Analytics, you’ll get the most out of your Google AdWords campaigns by keeping track of the right metrics and seeing trends in your area. This also includes basic things like local business listings and directory submissions.
- Social media management
This is a multi-tiered strategy that any treatment centre can invest in regarding its digital marketing plan. Whether it’s Facebook, Instagram, Twitter, or any other social media platform you’re looking to invest time and energy into, having a dedicated staff member on your team can help you get the most out of digital marketing services.
- Search engine optimization
For your treatment centre to be truly competitive in the search rankings, you need to have an SEO-optimized site from the ground up. This includes ensuring you’re using keywords that patients use when searching for your services online.
- Blogging and content creation
Similar to video, blogging in the 21st century is very different (and just as important) compared with years past. People are much more likely to visit a treatment centre’s website if the site is informative and up-to-date. Blogging can be a great way to generate content for your site and even get patients familiar with your services.
- Website design
You need a professional treatment centre website that looks good and that customers will trust enough to make it through an online form’s frustrating registration process.
It’s nearly impossible for any treatment centre to get found online unless you’re willing to spend the money on a company that can help you with your digital marketing plan. It’s a great way to channel your budget into online marketing, as it’s easy to spend $10,000 on Facebook ad campaigns and see few conversions. The truth is, you’re going to get what you put into one from a digital marketing company.